2013 - The Year of Brazilian Beauty

What does 2013 have in store for Australia’s most successful beauty franchise?

Looking in from the outside, 2012 was a very successful year for Brazilian Beauty, and 2013 is shaping up to be a big one.

In terms of business cycles, many small business owners will agree that cycles occur within organisations themselves. Considering the resounding success of Brazilian Beauty for the last several years, an observer might expect Brazilian Beauty to be due for a slowdown.

However, 2013 is certainly going to a see a strong upswing for Brazilian Beauty. Multiple long-term strategies come online this year, including many significant changes engineered to move the business forward.

Digital marketing is set to experience a significant change, both in content and approach. The development of the facebook campaign will continue, and will be bolstered by an evolving campaign of generic advice content, cementing Brazilian Beauty as a leading provider of professional advice.

Twitter will likely be incorporated strongly into the digital campaign, as we seek to capitalise on social media investments throughout 2012, such as the implementation of Sprout Social, a campaign managing tool.

The most significant change to our digital approach will be the implementation of the “Brazilian Beauty Digital Experience”. This will be an all-encompassing campaign incorporating multiple social media platforms delivering consistent levels of quality content to salon clients. The campaign will be kick-started in stores, and will seek to develop a stronger relationship between clients and the brand, while reinforcing the reputation of Brazilian Beauty as a field leader and a high quality name.

2013 will see the launch of several new franchises, as the company seeks to assert its presence in Brisbane and expand into other states and territories. New franchisees will benefit from the plethora of tools that have been developed to encourage success after opening.

New partnerships with Ernst & Young and Crowe Horwath will ensure that Brazilian Beauty has plenty of room to grow and develop as fast as reasonably possible. These organisations allow Brazilian Beauty the scope to take on further franchisees and expand at a significantly more impressive rate.

Following the implementation of a Head Office CRM in late 2012, Brazilian Beauty will continue to develop franchisee service and improve the adequacy and rapidity of issue resolution. Our goal is to ensure all franchisee concerns are addressed within 48 hours. The Head Office CRM will also allow stronger cohesiveness between Head Office departments, allowing for more efficient resource and information sharing.

Capital investment is becoming a more integral part of the beauty industry. 2013 will see Brazilian Beauty invest in new equipment for all salons company-wide, ensuring that we remain the most technologically capable and advanced salon chain in Australia.

Overall, 2013 will see the continuation of many changes implemented in 2012, as well as the introduction of new procedures and systems which will undoubtedly take Brazilian Beauty forward at a very fast pace.