Are All Beauty Salons The Same?

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The immediate answer to this question is an obvious and emphatic NO. However, what exactly is it that separates the good from the bad?

The answer lies in business innovation, systems and processes, all of which make up ‘company culture’ and the support to deliver these components consistently. It’s very hard to create a culture when you’re the boss and you have 1 or 2 teams members and a business that is reliant on you as the manager, head therapist, policy and procedure writer, technical trainer, website developer, artwork designer, advertising and marketing specialist, bookkeeper and accountant, and all the training you have is a Diploma in Beauty Therapy!

Smaller salons are, as a general rule, less impressive in the delivery of their services compared to a larger salon chain. They simply don’t have the infrastructure required to stand out from the crowd. Their hard work is never-ending and there is an endless struggle to achieve a profitable lifestyle business; a business that runs without requiring the owner to work in the salon - which rarely happens. Occasionally, you might get an outlier who is exceptionally talented and dedicated – these people generally go on to own bigger and better, and often, multiple salons.

 

There is a huge amount of infrastructure requisite for success. Not only must salons invest in actual capital equipment, they must have policies, procedures, adequate team member training, professional financial management and a host of other necessities in order to turn healthy profits and make ground in a highly competitive industry renowned for small operators exiting the sector within a couple of years, overworked and underpaid for their business ventures.

There is one feature of Brazilian Beauty that very few salons can lay claim to: We have an amazing head office with a very efficient team focussed on franchisee support and profitability. It is a one-stop solution store for everyone in the Brazilian Beauty community, franchisees and team members alike. Head Office provides training, immediate phone assistance, general issue resolution, software support, legislation updates, salary management and treatment guidelines. Imagine having a team of 10 people working for your business or salon right now!

This economy of scale simply doesn’t exist with smaller salons, neither does the community of like minded business owners all sharing the same vision and goals.

If you know someone who would benefit from joining our amazing team, call today and take the first steps towards business success.