Brazilian Beauty is a ‘Smarter’ Business

Francesca Webster's recent interview for Telstra Smarter Business Ideas illustrates the successful innovation of Brazilian Beauty

​A Telstra Smarter Business is an organisation that has proved itself repeatedly in all the areas that matter: Innovation, growth and success. Businesses receive recognition after the hard work has been done, but before the potential is fully realised.

Brazilian Beauty received this acknowledgement due to its development and encouragement of the popularity of the Brazilian wax, the leading treatment offered by the business. Prior to 2004, the Brazilian wax was far less socially accepted and nowhere near as mainstream as it is today. By putting a classy, respectable face on Brazilian waxing, Brazilian Beauty changed perceptions of people everywhere.

Riding on a wave of changing values and explosive growth in the beauty industry, Francesca propelled Brazilian Beauty towards success.

Lessons followed mistakes, and after only two years Brazilian Beauty was ready to franchise. The concept took off, and growth continues strongly. By facilitating a need for professional waxing services, Brazilian Beauty opened the floodgates and thousands of potential clients poured in.

This monumental growth and success is not likely to stop, as the industry continues on an upwards trajectory.

“There is sizable potential for guaranteed high yield in each Brazilian Beauty salon, and the number of salons can continue to grow unrestrained into the future for some time to come,” says Francesca, who is hoping to achieve, through aggressive growth strategies, 50 stores in Australia by 2017.

Original Article.