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The salon originally opened in 2004 before moving to Teneriffe’s prestigious London Quarter in 2011.
New salon owner Robert Riseley says he was eager to join the Brazilian Beauty brand, and had his sights firmly set on the Teneriffe location.
“As a resident of the New Farm / Teneriffe / Newstead area, I was attracted by the eclectic and cultural diversity of the area, the mix of Stylish cafes and restaurants, James St Shopping, all on our doorstep,” he said.
“We wanted to blend the unique Brazilian Beauty identity with the history and heritage of the London Woolstore strip, giving our guests a feeling of luxury in an environment where they can escape the daily grind - with premium service and a truly unforgettable experience.”
Robert previously worked for large multi-national beauty companies and department stores, before deciding to apply his wealth of knowledge on his very own salon in the popular Brisbane hotspot.
“I have been extremely fortunate to have been associated with the Beauty Industry for some 40+ years covering off major department store , pharmacy and fragrance environments in Australia and New Zealand,” he said
“I am happy to have found what I was looking for - a brand with a strong business structure and culture; a business that has a long term vision and adaptability to change along with the ever changing client needs and a brand with a social conscience.”
Brazilian Beauty Founder and CEO Francesca Webster said the transferral of ownership of the Teneriffe salon was an important milestone for the business, as it focuses on expanding to new territories.
“We are experiencing an exciting period of growth,” she said.
“To have our first company-owned salon change hands after 11 years, is hugely representative of the new direction of the Brazilian Beauty brand. The love of the brand and our superior service offering is why clients and franchisees are choosing to be part of the Brazilian Beauty group.”
Robert and the Brazilian Beauty Teneriffe team aim to exceed expectations of salon guests by establishing the salon as the leading provider of premium service and quality treatments in the area - with the salon’s makeover ‘just the beginning of exciting things to come’.
October 30 2015
The Brazilian Beauty franchise system philosophy is centred on creating a business system that motivates and nurtures our franchisees and team members to support the brand vision, that is, to ensure each and every client leaves the salon 100% delighted by the Brazilian Beauty experience.
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