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In an interview with The Courier Mail, Francesca attributed the continued success of Brazilian Beauty to one integral value: good customer service. It’s important to get this right, because services and treatments account for around 80% of Brazilian Beauty’s revenue (with the remaining 20% comprised of product sales).
During the GFC in 2008, Brazilian Beauty continued to experience strong growth, while many other salons closed their doors.
“We’ve been fortunate to have growth during the GFC and I know a lot of other retailers haven’t,’‘ says Francesca.
Looking to the future, Francesca has no doubt as to the continued success of the Brazilian Beauty brand. The future has a variety of opportunities, and there are growth markets within Australia that remain untapped.
“Historically we achieved our growth through greenfield sites whereas, looking forward, we also envisage rebranding.’’ Francesca remains committed to expanding the brand.
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