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Australian beauty salon franchise Brazilian Beauty will its 20th salon next month and flagship locations in Melbourne and Sydney early next year.
Brazilian Beauty CEO Francesca Webster
The Australian beauty industry continues to see strong growth this year, with the latest business to ride the wave being salon franchise Brazilian Beauty.
The expanding business is about to celebrate the opening of its 20th store, to open in Albany Creek in Brisbane next month.
“Reaching 20 stores is representative of the level of client satisfaction Brazilian Beauty has achieved. The service offering and love of the brand is why franchisees are choosing to be a part of the Brazilian Beauty community,” says Brazilian Beauty Founder and CEO Francesca Webster.
Brazilian Beauty is on to track to achieving its goal of reaching 50 salons nationally in the next five years, with five stores already booked to open in 2015, two of which will be located in Sydney and Melbourne’s city centres.
With a key demographic of 18-39 and a focus on delivering time efficient, results-driven treatments to suit busy lifestyles, the Australian business has been targeting locations with high traffic that are convenient and accessible.
The franchise already gained formal recognition for its successful business model last year, receiving the Award for Small Business Growth at the Lord Mayor’s Business Awards.
“It has been amazing to have such positive recognition for the brand. Brazilian Beauty is becoming more well known and looked up to for its successful business model,” says Webster.
Ms Webster credits the success of the business to a ‘client is king’ philosophy.
“The key to our success is our people. Our franchisees and team members are all passionate ambassadors of the Brazilian Beauty brand. We make people feel great and gorgeous and as a result it makes us feel great.”
November 18 2014
The Brazilian Beauty franchise system philosophy is centred on creating a business system that motivates and nurtures our franchisees and team members to support the brand vision, that is, to ensure each and every client leaves the salon 100% delighted by the Brazilian Beauty experience.
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