When you buy into Brazilian Beauty, you don't just buy the brand, you become part of a family of likeminded, hardworking and successful business men and women who are all passionate about the brand and are happy to share their knowledge and experiences with the group.
WHO WE ARE Brazilian Beauty was established in 2004 as a concept beauty salon incorporating and utilising technology at all levels of the business to gain a competitive advantage. Brazilian Beauty has achieved year on year growth and profitability even during the GFC. The company wide success and innovation has been recognised by the following awards.
OUR GORGEOUS PRODUCTS AND SERVICES Clients return to Brazilian Beauty month on month to access the latest professional beauty technologies which deliver consistent expert hair removal and beauty treatments at affordable prices.
To complement the expert treatment range, professional home care after wax care and skin care products are retailed to clients which are exclusive to the Brazilian Beauty brand.
At Brazilian Beauty we provide treatment experiences that ensure clients leave the salon looking and feeling 100% gorgeous.
THE BRAZILIAN BEAUTY DIFFERENCE You don’t need to be a beauty therapist to run a successful Brazilian Beauty franchise. In fact only one of our franchisees is a qualified beauty therapist.
Brazilian Beauty’s success is derived from utilising technology to implement and measure all business processes and systems.
This technology allows Brazilian Beauty franchisees to effectively manage their franchise business and deliver a highly profitable outcome.
Help and support is only a phone call away for franchisees and their managers and all franchisees and their team members have access to ongoing training and development at Brazilian Beauty Head Office.
The latest treatment technologies combined with two high quality exclusive product ranges deliver profitable returns whilst providing clients with exceptional service.
TRAINING Brazilian Beauty share knowledge and resources and believe quality measurable initial and ongoing training is essential to the group’s success. Brazilian Beauty take pride in the structured training programmes delivered and has a dedicated Training Manager to deliver the following training and education strategies.
SKILLS You do not need to be a Beauty Therapist to run a successful Brazilian Beauty Franchise, in fact only one Brazilian Beauty franchisee is a beauty therapist. Brazilian Beauty Franchisees come from a wide range of backgrounds from pre-school teachers, bankers, IT, accountancy and bookkeeping. A Brazilian Beauty franchisee ideally will have great organisational skills and some financial management knowledge. The desire to manage, mentor and lead a team, enjoys following systems and has a passion for customer service delivery.
MARKETING Award winning branding and marketing campaigns set Brazilian Beauty apart from their competitors. The state of the art Brazilian Beauty website with a real time online booking engine, updates client bookings directly into your CRM business software. A digital marketing strategy managed and funded by the group marketing fund. A yearly structured Marketing Plan and all associated artwork guide you and your team to marketing success.
HISTORY Brazilian Beauty was founded in 2004 by Francesca Webster and Andrew Bryant in New Farm, Brisbane. The team commenced franchising in 2006 and have grown year on year sustainably to 14 profitable locations across 4 states in Australia. Franchisee lifestyle and profitability are the key drivers to deliver the brand vision of clients Looking and Feeling Gorgeous.
GUIDANCE We work with you every step of the way ensuring your beauty business journey is both pleasurable and profitable. From site selection to salon design, shopfitting, team selection, recruitment and training, to salon setup and opening promotion and marketing. And it doesn’t stop when your salon doors are open, we have regular weekly support, mentoring and coaching of both you as a franchisee and your entire team.
SITE SELECTION We will work with you to seek out, negotiate and finalise the ideal location for your new salon, taking into consideration socioeconomics and ideal target demographics.
TEAM RECRUITMENT Hand in hand with you we will select, interview, induct and train your entire team.
TRAINING In depth four week franchisee training for you and two weeks technical hands-on training for your new team members, plus a dedicated BB team manager present for your first two weeks of opening.
ONGOING FRANCHISEE AND TEAM TRAINING Each and every franchisee and team member has access to ongoing training at Head Office, Weekly and Monthly coaching, one on one and group sessions.
DIGITAL MARKETING At no extra cost to you, an ongoing fully managed targeted corporate digital marketing strategy, including online booking, Facebook, Google Adwords and Organic Google search terms will be rolled out specific to your salon location. You will never have to worry about corporate Facebook or Digital Marketing, we do all the work for you. However, each salon is required to use Instagram and Facebook as a Local Area Marketing tool to engage with clients.
BRANDING Use of the Brazilian Beauty brand and access to all Brazilian Beauty literature stationary, price lists, signage and all related branding.
LEADING SALON BENCHMARKS AND KPI’S Financial strategy management is a key focus at Brazilian Beauty,weekly mentoring in the leading industry KPI management and achievement.
The Brazilian Beauty franchise system philosophy is centred on creating a business system that motivates and nurtures our franchisees and team members to support the brand vision, that is, to ensure each and every client leaves the salon 100% delighted by the Brazilian Beauty experience.
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